Passion, Swarm and Love:  

And Pash prospers by collaborating with other talented artists, designers, and small businesses. We are interested in exploring all that is handwork and craft to keep these trades alive in the modern world, and make use of natural materials developed in local farms. We believe in making our own rules at And Pash and we are always grateful for the support that has helped this brand to grow. Passion and design from the soul is what drives us to be unique as a brand culture.

I’m so lucky to be surrounded by so many skilled and talented friends, who inspire me to help make my ideas come alive. We not only have design in common, but we have a strong interest in nature.”

Love And Pash, Anna Spånberg
Peder Wigdell

Professional Flytier

Peder Wigdell is one of Sweden’s best fly binders and tiers. He has tied flies for 35 years and his talent brings the AndPash design sketches to life. He binds the flies and attachs to the hand-crafted rings to create a realistic piece of art.

Peter was nominated for Top Fly Binder title in FiskeFeber magazine.

Weronica Ziemann

Professional Silversmith

WZWeronica Ziemann Jewellery formed in 2010 and the collection was first shown at The Wedding Fair at the Grand Hotel in Stockholm in January of 2011. Weronica has received fantastic feedback from both customers and the media on her work. Her unique creations for bride and hair jewellery have been featured on the Ladies World Wedding Special, the Expressen newspaper and more. Weronica hand-crafts the silver rings for AndPash at her atelier in Kålltorp, Gothenburg.


Magnus Kvick

Professional: Action/Extreme sport Photographer from Sweden

Magnus connected with Anna Spånberg to shoot photos for her runway collection, Into the Wilderness in the outdoors. 

One of the most famous photos from the shoot was taken at Sweden’s tallest waterfall, Njuperskär. The photo collection was on exhibition at Naturrum and was reviewed on the radio and in an SVT report for tv. The exhibition was viewed by over 30,000 people. The photographs were also printed as posters and postcards and were sold at the butik and online at, which marked the beginning of the brand’s popularity.

Karin Karlsson

Professional Furier and Milliner

Karin has been a handwork expert in the fur and hat-making industry for over 45 years. She comes from the forests of Värmland, Sweden, where her father was a tailor, and her mother is a seamstress. She collaborates with And Pash on special garments and hats in various collections and the Into the Wilderness collection.