And Pash is a breakthrough company that stands for: Passion, Swarm and Love, The company was founded by Anna Spånberg.
And Pash has not been created primarily for profit, the brand want to explore artistry and generate maximum outflow for creativity and passion for design.
Therefore, the website also reveals the process and previous portfolios. And Pash does not follow trends, but creates them with you as a customer.
And Pash challenges the boundary between what is fashion and art.
– I saw that there was a shortage in Sweden as few companies offer exclusive craft with soul. A need I want to fill.
Inspiration is often taken from the countryside in the forest which can be seen as an inexhaustible source of inspiration. And Pash want to make a meeting with urban and ruralization.
The products can be used by both people in the countryside and also by people living in the city.
Love: It’ can been seen as a marriage between town and countryside. And Pash is about meetings and collaboration between different individuals and is happy to work with other peoples.
Magnus Kvick and Joanna Huttner Lemoine is the photographer behind the Pictures at the website.
As the process is important, the designer Anna Spånberg have also exhibited her graduate collection Into the wilderness, which has been seen by over 30,000 people, shown on international fashion weeks, and later in Swedish Television (SVT) as well. In connection with the exhibition, postcards were sold and sent all over the world, It also became the start of the company. The postcards and posters can be found at the webshop.
And pash have noticed that there was some curiosity for the spectators to know more, and also offer lectures: • Portfolio • Design process – How to emphasize creativity • From the wilderness to the catwalk.
In the latest project, And Pash developed a silver ring inspired by nature and fly fishing- Where three crafts are combined with – Design, silversmith and flye tie. You can find it at the shop.
Hope you will enjoy it!